Rebranded website launches
Welcome to our rebranded, redesigned website that launched, December, 2015. We have built upon the success of our previous work, with a new site featuring enhanced functionality, such as our commercial property search feature.
A little background: A River of Opportunities is a marketing campaign that launched in 2013 focused on reinvigorating the light manufacturing and warehouse commercial real property niche in Newburgh, NY.
Situated on the Hudson River, in the heart of the Hudson Valley, Newburgh has an enviable amount of historic buildings, with the sort of large, light-filled, loft spaces sought after by Etsy-type businesses. Such businesses are reinvigorating the Rust Belt: northeastern cities, which grew in the 19th century, only to fall into disrepair in the latter 20th century. An on-shoring trend, and a rise in artisan and craft people comprising small to medium business owners, is leading the way in transforming these cities. And Newburgh, with its close proximity to Manhattan and low cost per square foot commercial real estate, has proven attractive.
A website re-design was mandatory to satisfy Google’s not so subtle April 2015 requirement that all web properties display across all devices, responsively. Additionally, our cause needed a site that would enable us to stay in touch with our visitors, which meant newsletter sign up forms, property submission forms, and property-tour, booking forms. We also needed our social properties to be linked to the site, because we have grown a very large audience there.
And we needed to provide important resource links. We have links to state, city, and federal sources for businesses looking to move to Newburgh and in search of loans, tax incentives, not to mention information about city zoning maps, etc., The new website has all of it.
There’s a buzz about Newburgh. It’s happening.
A stream of interest from Brooklyn and other Metro N.Y. boroughs flows up the Hudson to Newburgh. Businesses hunt for less expensive commercial real estate, both light manufacturing and warehouse, and some of those business owners are now buying homes here to live in as well.
What’s in demand? Historic brick buildings with large interior loft spaces, and at affordable rents (Newburgh has rents as low as $4.50 per square foot NNN).
We have designed a website to meet these needs by providing relevant content and information, as well as actual, detailed individual real estate listings with contact information and book-a-showing forms. (Property owners and landlords may also submit a property for listing).
We wanted to capture the beauty of Newburgh, because we’ve seen it in the building transformations that businesses such as the Newburgh Brewing Company have achieved, but we also were keenly aware that many of the buildings are in the “before” stage, not the after.
Enter Gerald Berliner of Brandinglife, a photographer (among many other talents: visit his website to learn more) and Peter Malone, Campaign Director and creator of A River of Opportunities. Working from a creative brief, Berliner and Malone set out to capture the beauty of some of Newburgh’s most compelling commercial real estate and neighborhoods. And we think they succeeded!
It didn’t hurt that longtime Hudson Valley resident, Berliner, has been a top creative with 25 years experience in designing and managing award-winning global brand and corporate identities.
And Malone, a commercial real estate professional who has long worked in the Hudson Valley, has an excellent sense of the potential Newburgh’s commercial real estate stock holds. Together, and with the weather cooperating, they managed to capture the beauty of the city’s landmark commercial real estate.
If you are curious about before and after success stories of businesses which made the move,
Where we will keep you informed about new listings, creative happenings, as well as Mt. St. Mary College’s Start Up New York program, which some businesses have already begun to participate in.
The Start Up NY program offers huge tax savings for newly-arrived, qualifying businesses, and we’ll be bringing lots more news about that here, on our Facebook page, and in our newsletters.
Finally, we’ll be featuring events, not only about the marvelous buildings, but about the businesses and people that make Newburgh unique. We’ve been graced with a prestigious Google Adwords Grant and we are working apace to make sure we do our best to spend as much of the $10,000 per month grant as we can to showcase, buildings, events, and the very special people of Newburgh.
If you have any questions or suggestions, do feel free to contact us at: [email protected]